The Subtleties of Typography

When it comes to typography, I have some thoughts.

There are many principles in Brand Identity that have been addressed by many professionals from time to time. Deciding the type choice (whether it is serif or sans serif) is one of the many principles; because choosing the right typeface means choosing one that embodies your brand with the right feeling.

However, in this case study on Medium, I wanted to specifically discuss the little things to keep in mind when creating a simple typography piece, whether it is a wordmark, a headline, or a title of a poster.